It often happens that, after an analysis of a client’s website, we find that it would be desirable to optimise certain key elements, such as the navigation system, the organisation of the content, the user interface, or even the structure of the database on dynamic sites.

It is a fact that the ergonomics of the user experience (Ux) is the first condition for a good referencing of a site as well as for the acquisition of new contacts (leads, prospects, customers,…). Thus, in many circumstances, a website redesign can be one of the best investments that should be made in a digital communication optimisation process.

This is why most Digital Marketing Agencies offer website redesign or optimisation services.

Rather than entrusting the redesign of its site to one service provider and the optimisation of its digital marketing to another, the site owner will logically want to have a single point of contact and entrust all the organisation’s digital communication to a single service provider.

As a result, the professions of Web Designer and Digital Marketing Manager, although distinct, are closely linked.

For this reason, the Digital Marketing Academy (DIMA) has decided to create the Expert Diploma in Digital Communication, which combines the two certifications of Web Designer and Digital Marketing Manager.