Audit Services & Marketing Plan
Digital Marketing and Corporate Communication
We are experts in Digital Marketing and Corporate Communication and we place our skills at the service of companies and organisations that wish to analyse and optimise their digital communication strategy and develop their business models in the design and delivery of services on digital platforms.
In order to facilitate and accompany the digital transformation of organisations and companies, we also offer advanced training for professionals in the field of digital marketing and communication.
Services
Digital Marketing and Corporate Communication
Digital marketing is a relatively new profession that emerged 25 years ago with the development of e-commerce. Amazon was first listed on the NASDAQ in 1997. Since then it has continued to expand to all sectors of the digital economy. In parallel with this expansion of the product and service offer on the web, techniques and tools for analysing and contacting audiences targeted by companies have been developed.
Today, all sectors of the economy, even the most traditional, are facing the challenge of what is known as the digital transformation of companies.
There are so many services on offer in this field that small and medium-sized enterprises, non-profit organisations, academic institutions, start-ups, etc. find themselves at a loss as to where to turn, what resources to allocate and what impact to expect from their investment.
Nomades has a pool of experts who can advise and support them in optimising the available resources to achieve maximum impact with minimum costs.
1. Analysis of the need and establishment of a Marketing Plan
We are independent experts whose task is to help an organisation’s management adopt a plan and make decisions in the design and implementation of a digital communication strategy that is closely aligned with their company’s identity, activity and business model.
Our first service is the analysis of the client’s business model and its potential for growth and profitability. This leads us to the identification of the objectives to be achieved and from there to the need for a specific and effective communication mechanism to achieve these objectives.
The communication strategy must be adapted to the material and human resources available to the organisation to achieve its objectives.
This first approach makes it possible to establish an Action Plan and to define priorities in accordance with the provisional budget allocated by the Council for this purpose.
This analysis is the subject of a two or three page report.
This service is free of charge for the customer.
2. Audit & Strategy
This sequence is essential for the implementation of a coherent process for designing a communication strategy.
It focuses on the analysis of existing arrangements and the possible need to optimise the resources available. This concerns both human resources (skills, availability, training needs) and technical resources (web platforms, customer relationship management, audience management tools, database).
The result is a report with recommendations on the best allocation and optimisation of available resources and the definition of a global digital communication strategy.
This consultancy service is provided on the basis of a fixed fee of two or three working days.
3. Campaign Plan & Budget
An effective digital marketing campaign plan requires continuity over the medium term (~six months).
The budget should have two parts: one for the short term (~one month) and one for the medium term (~5 months).
Once the marketing plan has been drawn up, it is a matter of calling on experts in the various fields, selecting and commissioning service providers who will intervene in the short term to reposition the brand.
In order to reduce costs, it is advisable to allocate the human resources available internally to ensure the continuity of certain services (content production, audience monitoring, network management, etc.).
The marketing plan, budgeting, selection of partners, and monitoring of their performance can be handled by us. The budget is submitted to the client for validation.
The mandate for external service providers, within the adopted budget, is established directly by the client.
4. Analysis of results
The aim here is to measure short- and medium-term results.
These results are measured in relation to the objectives initially defined.
They include the positioning of the web platform on search engines, the recommendations obtained on Google myBusiness, the audience rates and finally the conversion rate of website visitors into customers.
This makes it possible to measure the return on investment in digital marketing over a period of six and then twelve months.
In addition to these gains in terms of clientele, the results in terms of turnover generated by this new clientele should be evaluated (ROI).
In the medium and long term, the added value of the resources linked to the skills created internally can also be assessed.