The integration of artificial intelligence (AI) by digital marketing is driving the rise of a new type of automation-based services, known by the barbarian name demarketing-as-a-service (Maas)
![AI](https://dima.swiss/wp-content/uploads/news-ai-472x205.jpg)
Digital marketing requires a continuous follow-up of visitors and users of the company’s online platforms, which in digital marketing jargon are called “leads” or “prospects”.